Debt Collection Agency Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Debt Collection Agency Business + Template

If you’re looking to start or grow a debt collection agency business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a debt collection agency business plan, and provide you with a debt collection agency business plan template that includes an overview of what should be included in each section.

Why Write a Business Plan For a Debt Collection Agency Business?

There are many reasons to write a business plan for a debt collection agency company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Debt Collection Agency Business

While every business plan is different, there are 10 essential components that all debt collection agency business plans should include:

  1. Executive Summary
  2. Company Description
  3. Industry Analysis
  4. Customer Analysis
  5. Competitor Analysis
  6. Marketing Plan
  7. Operations Plan
  8. Management Team
  9. Financial Plan
  10. Appendix

Keep in mind that you’ll need to tailor this information to your specific type of debt collection agency business, but these 10 components should be included in every plan.

Executive Summary

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

Company Description

The next section of your debt collection agency business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

  • Company Overview
  • Success Factors & Accomplishments To Date
  • How & When Incorporated

With regards to the company overview, here you will document the type of debt collection agency company you operate. For example, a debt collection agency company description might look something like this:

Company Overview

Resolve Recovery Services is a new Debt Collection Agency dedicated to serving the community of Waltham, MA. As a local debt collection agency, we’ve recognized the lack of high-quality collection services in our area and have stepped in to fill this void. Our commitment to excellence and deep understanding of the debt recovery process positions us as a leading solution for both businesses and individuals facing collection challenges.

At Resolve Recovery Services, our offerings encompass a comprehensive range of solutions tailored to address various debt-related issues. Our services include Debt Recovery, aimed at efficiently recouping owed monies; Credit Reporting, which assists in maintaining accurate credit records; Legal Action, where we leverage superior legal strategies over our competitors; Skip Tracing, to locate debtors who are difficult to find; and Debt Settlement Negotiation, where we aim to find a fair resolution for all parties involved. Based in Waltham, MA, we are dedicated to serving our local community with these essential services.

What sets Resolve Recovery Services apart and positions us for success include the invaluable experience our founder brings from previously running a successful debt collection agency. This experience, combined with our enhanced legal action capabilities and a broader range of debt collection services, distinguishes us from our competitors and underlines our potential for success. Additionally, being a local business allows us to have a more profound understanding of the community we serve, which we believe is critical in our field.

Since our establishment on January 4, 2024, as a Sole Proprietorship, we have made significant strides in setting up our operations. Our accomplishments to date include the creation of our brand identity, with the design of our logo and the development of our company name, which resonate well with our mission and values. We have also secured a prime location for our business, ensuring we are accessible to our clients in Waltham, MA. These achievements lay a solid foundation for our future growth and the expansion of our services.

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

Industry Analysis

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

  • What is the overall size of the debt collection agency industry?
  • How is the industry growing or changing?
  • What are the major trends affecting the debt collection agency industry?

For example, your industry analysis might look something like this:

Industry Analysis

According to recent research, the Debt Collection Agency industry in the United States is currently valued at approximately $13 billion. This figure represents the total revenue generated by businesses offering debt collection services. Furthermore, market analysts project a steady annual growth rate of 2.5% over the next five years, indicating a positive outlook for the industry as a whole.

One notable trend in the Debt Collection Agency industry is the increasing demand for specialized services tailored to different sectors and types of debt. Resolve Recovery Services, as a new player in the market, can capitalize on this trend by offering customized solutions for clients in Waltham, MA. By focusing on specific niches and providing personalized service, Resolve Recovery Services can differentiate itself from competitors and attract a loyal client base.

Another trend that bodes well for Resolve Recovery Services is the shift towards digital and automated debt collection processes. With advancements in technology, debt collection agencies can now streamline their operations, improve efficiency, and enhance customer experience. By adopting innovative digital solutions, such as online portals and automated payment reminders, Resolve Recovery Services can position itself as a modern and tech-savvy agency, appealing to a wide range of clients in the digital age.

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

Create a winning business plan quickly & easily with our Ultimate Debt Collection Agency Business Plan Template. Complete your business plan and financial model in hours.

Customer Analysis

The next section of your debt collection agency business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

Questions you will want to answer include:

  • Who are your target customers?
  • What are their needs?
  • How do they interact with your industry?
  • How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Customer Analysis

As Resolve Recovery Services, we will target local businesses in Waltham, MA that require effective debt recovery solutions. Small and medium-sized enterprises (SMEs) often face challenges in managing unpaid invoices, and our services will address this critical need. We will tailor our approach to meet the specific requirements of these businesses, ensuring efficient and ethical debt recovery.

We will also focus on healthcare providers who frequently encounter unpaid medical bills. Hospitals, clinics, and private practices will benefit from our specialized services that are designed to handle the sensitive nature of medical debt. This customer segment will appreciate our compliance with healthcare regulations and patient confidentiality.

Additionally, we will target financial institutions, including banks and credit unions, that deal with delinquent accounts and loan defaults. Our expertise in financial debt recovery will provide these institutions with reliable solutions to minimize their losses. By fostering strong relationships with these clients, we will enhance their financial stability and customer satisfaction.

Moreover, local residents who have outstanding personal debts, such as credit card debt or unpaid utilities, will also be part of our target market. We will offer customized repayment plans and compassionate customer service to help individuals manage their financial obligations. This approach will not only recover debts but also build trust and goodwill within the community.

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

Competitor Analysis

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

Questions you will want to answer include:

  • Who are your major competitors?
  • What are their strengths and weaknesses?
  • How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Resolve Recovery Services’s competitors include the following companies:

Credit Collection Services

Credit Collection Services (CCS) offers a range of debt collection services. They specialize in consumer and commercial debt recovery, skip tracing, and credit reporting.

CCS is known for its competitive pricing, typically working on a contingency fee basis, which can range from 20% to 50% of the collected amount. The company generates substantial revenues, although specific figures are not publicly disclosed.

Headquartered in Norwood, MA, CCS serves clients nationwide. Key customer segments include financial institutions, healthcare providers, and utility companies.

CCS’s strengths lie in its extensive experience and sophisticated technology infrastructure. However, they face weaknesses in customer service, with some clients reporting dissatisfaction with communication.

People’s United Bank

People’s United Bank provides a variety of financial services, including debt collection. Their collection services are integrated with their banking and financial solutions, offering a comprehensive approach to debt recovery.

Pricing for People’s United Bank’s services is typically higher due to their full-service model, ranging from 25% to 55% on a contingency basis. The bank reports billions in annual revenue, reflecting its diverse financial services portfolio.

Based in Bridgeport, CT, People’s United Bank operates primarily in the Northeastern United States. Their customer segments include individual account holders and small to medium-sized businesses.

A key strength is their robust financial infrastructure and brand reputation. However, their diversified focus can be a weakness, as they may not offer the specialized debt collection expertise that niche agencies provide.

Arbella Insurance Group

Arbella Insurance Group offers debt collection services as part of their insurance solutions. They focus primarily on recovering unpaid premiums and other insurance-related debts.

Arbella’s pricing is usually integrated into their insurance premiums, making it less transparent but generally competitive. The group generates approximately $800 million in annual revenue from their overall operations.

Headquartered in Quincy, MA, Arbella serves clients primarily in New England. Their main customer segments include individual policyholders and small businesses.

Arbella’s key strength is their deep understanding of the insurance industry, which allows for effective debt recovery within this sector. However, their specialized focus can be a limitation when dealing with non-insurance-related debts.

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

Marketing Plan

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

  1. Products/Services: Here is where you’ll document your product/service offerings.
  2. Price: Detail your pricing strategy here.
  3. Place: Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
  4. Promotion: Here you will document how you will reach your target customers. For instance, debt collection agency businesses often reach new customers via promotional tactics including advertising and online marketing.

For example, your marketing plan might look something like this:

Products, Services & Pricing

Resolve Recovery Services offers a comprehensive range of products and services to address various debt collection needs. One of the primary services is Debt Recovery. This service involves the collection of overdue payments from customers on behalf of businesses. The average selling price for Debt Recovery is $500 per account, contingent on factors such as the age of the debt and the amount owed.

Credit Reporting is another critical service provided. By reporting delinquent accounts to credit bureaus, Resolve Recovery Services helps to incentivize debtors to fulfill their payment obligations. The average price for this service is $50 per account reported. This cost covers the administrative and reporting expenses involved in updating credit records.

Legal Action is available for cases where standard debt collection efforts fail. This service includes initiating legal proceedings against debtors to recover owed amounts. The average price for Legal Action services is $1,200 per case, which includes filing fees and legal representation costs. This service ensures that clients have a viable option for resolving particularly challenging debts.

Skip Tracing is offered to locate debtors who have skipped town or otherwise become difficult to find. Utilizing advanced databases and investigative techniques, Resolve Recovery Services can track down hard-to-locate individuals. The average price for Skip Tracing is $150 per debtor. This service is essential for ensuring that debt recovery efforts can proceed even when debtors attempt to evade repayment.

Debt Settlement Negotiation is another valuable service designed to help both creditors and debtors reach a mutually agreeable settlement. This involves negotiating with debtors to settle their debts for less than the full amount owed, often resulting in quicker and more efficient resolution. The average price for Debt Settlement Negotiation is $350 per account. This service helps to maximize recovery rates while also providing a feasible solution for debtors.

Promotions Plan

Resolve Recovery Services aims to attract customers by employing a variety of promotional methods and tactics designed to reach and engage our target market effectively. Our primary focus will be on comprehensive Online Marketing strategies that include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media engagement. By optimizing our website for search engines, we will ensure that potential clients find us easily when searching for debt collection services in Waltham, MA. PPC campaigns will allow us to target specific demographics, ensuring that our advertisements reach those most likely to need our services.

Additionally, we will maintain active profiles on major social media platforms such as Facebook, LinkedIn, and Twitter to engage with our audience and share valuable content related to debt recovery. These platforms will also serve as channels for customer support, helping us build trust and credibility with our clients.

Email marketing will be another key component of our promotional strategy. By compiling a list of potential clients and sending out regular newsletters, we will keep our audience informed about our services, industry news, and tips for managing debt. This will not only keep Resolve Recovery Services top-of-mind but also position us as an authority in the debt collection industry.

We will also focus on content marketing by creating informative blog posts, whitepapers, and case studies that address common debt-related issues and showcase our expertise. This content will be shared on our website and social media channels to attract organic traffic and generate leads.

To complement our online efforts, we will participate in local business events and networking functions in Waltham, MA. Establishing a presence in the local community will help us build relationships with other businesses and potential clients. We will also consider partnerships with financial institutions and credit counseling agencies to expand our reach and credibility.

Finally, we will employ traditional marketing methods such as direct mail campaigns, where we send out brochures and postcards to targeted businesses in the area. This approach will ensure that we reach potential clients who may not be as active online.

By combining these various promotional methods, Resolve Recovery Services expects to effectively attract and engage customers, ultimately establishing ourselves as a trusted and reliable debt collection agency in Waltham, MA.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

Operations Plan

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

Questions you will want to answer include:

  • What are your company’s daily operations?
  • How are your company’s operations structured?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Key Operational Processes

To ensure the success of Resolve Recovery Services, there are several key day-to-day operational processes that we will perform:

  • Client Onboarding and Account Setup:
    • Collect and verify necessary documentation from clients.
    • Set up client accounts in the debt collection management system.
    • Establish clear communication protocols with clients.
  • Debt Portfolio Analysis:
    • Analyze debt portfolios to prioritize collection efforts.
    • Segment debtors based on risk and repayment likelihood.
  • Communication and Outreach:
    • Contact debtors through various channels (phone, email, letters).
    • Maintain records of all communications in the CRM system.
    • Follow up on missed payments or broken promises.
  • Negotiation and Payment Arrangements:
    • Negotiate repayment plans that are feasible for debtors.
    • Document and monitor agreed payment arrangements.
  • Payment Processing:
    • Process received payments promptly and accurately.
    • Update client accounts to reflect payments received.
  • Compliance and Legal Adherence:
    • Ensure all collection practices comply with federal, state, and local laws.
    • Stay updated on changes in debt collection regulations.
  • Reporting and Analytics:
    • Generate regular reports for clients on collection activities and outcomes.
    • Analyze performance metrics to identify areas for improvement.
  • Customer Service:
    • Provide excellent customer service to both clients and debtors.
    • Resolve any disputes or complaints promptly.
  • Employee Training and Development:
    • Conduct regular training sessions for collection agents.
    • Ensure staff are well-versed in best practices and legal requirements.
  • Technology and Systems Maintenance:
    • Ensure all IT systems and software are up-to-date and functioning properly.
    • Implement new technologies to improve efficiency and effectiveness.

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

Create a winning business plan quickly & easily with our Ultimate Debt Collection Agency Business Plan Template. Complete your business plan and financial model in hours.

Management Team

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

Questions you will want to answer include:

  • Who is on your management team?
  • What are their qualifications?
  • What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Resolve Recovery Services management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Isabella Clark, President

Isabella Clark has a history of success and has previously run a debt collection agency with notable efficiency and effectiveness. Her extensive experience in the industry and proven track record in managing debt recovery processes make her exceptionally well-suited to lead Resolve Recovery Services. Under her leadership, the company is poised to implement best practices and achieve significant growth.

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

Financial Plan

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

Questions you will want to answer include:

  • What are your company’s projected revenues?
  • What are your company’s projected expenses?
  • What is your company’s projected growth rate?
  • How much funding do you need and for what purposes? 

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

To accomplish our growth goals, Resolve Recovery Services needs $227,000 in funding. Key uses of this funding will be as follows:

Capital Investments
Location Buildout $50,000
Furniture $5,000
Equipment and Machines $10,000
Computers and IT Setup $15,000
Non Capital Investments
Working Capital $50,000
Initial Rent/Lease $5,000
Staff Salaries (First 3 Months) $75,000
Initial Marketing and Advertising $10,000
Supplies $2,000
Insurance $5,000

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

Below is a summary of your financial projections. If/when you change the Revenue Assumptions, Cost Assumptions, and/or Other Assumptions, the results below will change.

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $3,709,967 $4,017,264 $4,350,014 $4,710,327 $5,100,484
Direct Expenses $1,650,628 $1,734,720 $1,823,096 $1,915,974 $2,013,584
Gross Profit $2,059,338 $2,282,543 $2,526,918 $2,794,352 $3,086,899
Gross Profit (%) 55.5% 56.8% 58.1% 59.3% 60.5%
Other Expenses $97,085 $100,030 $103,065 $106,192 $109,414
EBITDA $1,962,252 $2,182,512 $2,423,852 $2,688,159 $2,977,485
Depreciation $16,000 $16,000 $16,000 $16,000 $16,000
Amortization $0 $0 $0 $0 $0
Interest Expense $22,700 $22,700 $22,700 $22,700 $22,700
Income Tax Expense $673,243 $750,334 $834,803 $927,310 $1,028,574
Net Income $1,250,309 $1,393,478 $1,550,349 $1,722,148 $1,910,210


The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

  • Full financial statements
  • Resumes of key management team members
  • Letters of reference
  • Articles or press releases
  • Marketing materials
  • Product information
  • Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.


In summary, writing a debt collection agency business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.

Finish Your Business Plan in 1 Day!

Wish there was a faster, easier way to finish your business plan?

With our Ultimate Debt Collection Agency Business Plan Template you can finish your plan in just 8 hours or less!

Finish your business plan today!