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Automotive Repair Shop Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Automotive Repair Shop Business + Template

If you’re looking to start or grow an automotive repair shop business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating an automotive repair shop business plan, and provide you with an automotive repair shop business plan template that includes an overview of what should be included in each section.

Why Write a Business Plan For an Automotive Repair Shop?

There are many reasons to write a business plan for an automotive repair shop, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

 

How To Write a Business Plan For an Automotive Repair Shop Business

While every business plan is different, there are 10 essential components that all automotive repair shop business plans should include:

  1. Executive Summary
  2. Company Description
  3. Industry Analysis
  4. Customer Analysis
  5. Competitor Analysis
  6. Marketing Plan
  7. Operations Plan
  8. Management Team
  9. Financial Plan
  10. Appendix

Keep in mind that you’ll need to tailor this information to your specific type of automotive repair shop business, but these 10 components should be included in every plan.

Executive Summary

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

Company Description

The next section of your automotive repair shop business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

  • Company Overview
  • Success Factors & Accomplishments To Date
  • How & When Incorporated

With regards to the company overview, here you will document the type of automotive repair shop company you operate. For example, an automotive repair shop company description might look something like this:

GearHead Garage is a new Automotive Repair Shop proudly serving the community of Pueblo, CO. As a local business, we understand the gap in high-quality automotive repair services in our area and are here to fill that void. With our dedication to excellence and customer satisfaction, we are eager to become your go-to for all automotive repair needs.

At GearHead Garage, our range of products and services is carefully designed to meet all your vehicle maintenance and repair requirements. Our offerings include comprehensive Diagnostic Services to accurately identify any issues, Engine and Transmission Repair for both minor and major problems, Brake Services to ensure your safety on the road, routine Oil Changes and Fluid Services to keep your car running smoothly, and Tire Services for optimal performance and longevity. We are committed to using only the highest quality parts and the latest technology to service your vehicle.

Located in the heart of Pueblo, CO, GearHead Garage is ideally positioned to serve customers throughout the area. Our convenient location ensures that you have access to top-notch automotive repair services right in your neighborhood.

GearHead Garage is uniquely positioned for success for several reasons. Our founder brings invaluable experience from previously operating a successful automotive repair shop, ensuring we have the knowledge and expertise to excel. Additionally, our commitment to maintaining and improving vehicle performance, safety, and longevity sets us apart from the competition. We understand what it takes to provide superior service and are dedicated to exceeding your expectations.

Since our founding on January 8, 2024, GearHead Garage has made significant strides as a S Corporation. Our achievements include designing a distinctive logo that represents our brand, developing a memorable company name that reflects our expertise, and securing an ideal location that offers convenience to our customers. These accomplishments are just the beginning, and we are committed to continuous growth and improvement.

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

Industry Analysis

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

  • What is the overall size of the automotive repair shop industry?
  • How is the industry growing or changing?
  • What are the major trends affecting the automotive repair shop industry?

For example, your industry analysis might look something like this:

The Automotive Repair Shop industry in the United States is a significant sector, with an estimated market size of $71 billion in 2020. This industry provides essential services for maintaining and repairing vehicles, including mechanical repairs, bodywork, and maintenance services. With over 160,000 businesses operating in this industry, there is a high demand for automotive repair services across the country.

The Automotive Repair Shop industry is expected to experience steady growth in the coming years, with a projected compound annual growth rate (CAGR) of 2.1% from 2021 to 2026. This growth can be attributed to an increasing number of vehicles on the road, as well as the rising average age of vehicles in the United States. As vehicles age, they require more frequent repairs and maintenance, driving demand for automotive repair services.

Trends in the Automotive Repair Shop industry, such as the growing popularity of electric vehicles and the increasing complexity of vehicle technology, bode well for GearHead Garage. As a new Automotive Repair Shop serving customers in Pueblo, CO, GearHead Garage can capitalize on these trends by offering specialized services for electric vehicles and staying up-to-date on the latest vehicle technologies. By positioning itself as a leader in the industry and offering top-notch customer service, GearHead Garage has the potential to attract a loyal customer base and thrive in the competitive automotive repair market.

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

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Customer Analysis

The next section of your automotive repair shop business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

Questions you will want to answer include:

  • Who are your target customers?
  • What are their needs?
  • How do they interact with your industry?
  • How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Our primary target customers will be local residents who own vehicles and seek reliable and affordable automotive repair services. We will specifically focus on middle-income families and working professionals who depend on their cars for daily commuting and family activities. These customers will value high-quality service that is both convenient and trustworthy.

We will also target small businesses and fleet owners in the area who require regular maintenance and prompt repairs to keep their operations running smoothly. These customers will benefit from our expertise in handling multiple vehicles and our ability to provide quick turnaround times. By establishing relationships with local businesses, we will create a steady stream of repeat customers.

Additionally, we will cater to car enthusiasts and hobbyists who seek specialized repair and customization services. These customers will appreciate our technical knowledge and ability to source unique parts and accessories. Our shop will become a go-to destination for those looking to enhance the performance and aesthetics of their vehicles.

Lastly, we will target young drivers and first-time car owners who need guidance and reliable service as they learn about vehicle maintenance. These customers will benefit from our educational approach and customer-friendly service packages. By building trust with this demographic, we will create long-term loyal customers who will rely on us for all their automotive needs.

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

Competitor Analysis

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

Questions you will want to answer include:

  • Who are your major competitors?
  • What are their strengths and weaknesses?
  • How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Competitor Analysis for GearHead Garage

Swede’s & Dave’s

Swede’s & Dave’s offers a wide range of automotive repair services, including engine diagnostics, brake repairs, and routine maintenance. They also provide tire services and transmission repairs. Their price points are generally mid-range, with basic services starting at $50 and more complex repairs going up to $1,000. They generate an estimated annual revenue of $750,000. Located at 123 Main Street, Pueblo, CO, they primarily serve residents of Pueblo and surrounding areas. Their customer segment includes both individual vehicle owners and small businesses with fleet vehicles. Key strengths include a strong local reputation and experienced technicians. Weaknesses involve longer wait times due to high demand and limited parking space.

Blazin Blue Automotive

Blazin Blue Automotive specializes in high-performance vehicle repairs, custom modifications, and routine maintenance. They also offer specialized services for vintage and classic cars. Their price points are higher, with services ranging from $100 for basic maintenance to $5,000 for custom modifications. They have an estimated annual revenue of $1.2 million. Located at 456 Elm Street, Pueblo, CO, they attract customers from Pueblo as well as car enthusiasts from neighboring cities. Their customer segment mainly includes high-performance vehicle owners and classic car enthusiasts. Key strengths include specialized expertise and a strong brand among car enthusiasts. Weaknesses are higher prices and limited service options for standard vehicles.

Jeremy’s Garage

Jeremy’s Garage provides comprehensive automotive repair services, including oil changes, brake services, and engine repairs. They also offer emergency roadside assistance and towing services. Their price points are competitive, with basic services starting at $40 and major repairs costing up to $900. They generate an estimated annual revenue of $600,000. Located at 789 Oak Street, Pueblo, CO, they serve the Pueblo community and nearby rural areas. Their customer segment includes individual car owners and families.Key strengths include competitive pricing and additional services like roadside assistance. Weaknesses involve a smaller team, which can lead to longer service times.

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

Marketing Plan

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

  1. Products/Services: Here is where you’ll document your product/service offerings.
  2. Price: Detail your pricing strategy here.
  3. Place: Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
  4. Promotion: Here you will document how you will reach your target customers. For instance, automotive repair shop businesses often reach new customers via promotional tactics including advertising and online marketing.

For example, your marketing plan might look something like this:

GearHead Garage offers a range of essential automotive services designed to meet the needs of vehicle owners. One of the key services provided is diagnostic services. Customers can expect to pay an average of $100 for a comprehensive vehicle diagnostic, which helps identify any underlying issues with the car’s system. This service is crucial for maintaining vehicle performance and preventing potential problems.

Engine and transmission repair services are also available, with prices typically ranging from $500 to $3,000, depending on the extent of the repair needed. These services are vital for ensuring the longevity and efficiency of a vehicle’s engine and transmission systems, and they can significantly enhance a car’s performance.

Brake services are another critical offering. On average, customers can expect to spend around $250 for a complete brake service, which includes the inspection, repair, or replacement of brake pads, rotors, and other related components. Proper brake maintenance is essential for vehicle safety and performance.

Oil changes and fluid services are available at a competitive price of approximately $40 to $70. Regular oil changes and fluid checks are fundamental to the smooth operation of a vehicle, helping to prevent engine wear and extend the life of the car.

Lastly, GearHead Garage provides tire services, including tire rotation, balancing, and replacement. The average cost for these services ranges from $50 to $200, depending on the specific needs of the customer. Proper tire maintenance ensures better fuel efficiency, improved handling, and increased safety on the road.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

Operations Plan

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

Questions you will want to answer include:

  • What are your company’s daily operations?
  • How are your company’s operations structured?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

To ensure the success of GearHead Garage, there are several key day-to-day operational processes that we will perform:

  • Customer Service:
    • Greet customers promptly and courteously.
    • Listen to customer concerns and accurately diagnose vehicle issues.
    • Provide detailed estimates and explanations for recommended repairs.
    • Update customers on repair status regularly.
    • Ensure all customer interactions are logged and tracked for follow-up.
  • Repair and Maintenance Services:
    • Conduct thorough inspections and diagnostics using advanced tools and equipment.
    • Perform scheduled maintenance services such as oil changes, tire rotations, and brake inspections.
    • Execute complex repairs including engine work, transmission repairs, and electrical system troubleshooting.
    • Ensure all work adheres to industry standards and safety regulations.
    • Keep detailed records of all repairs and services performed.
  • Inventory Management:
    • Maintain adequate stock levels of essential parts and supplies.
    • Order parts as needed from reliable suppliers to ensure quick turnaround times.
    • Track usage of parts and materials to manage costs and avoid shortages.
    • Store parts and supplies in an organized and easily accessible manner.
  • Staff Management:
    • Schedule staff shifts to ensure adequate coverage during business hours.
    • Provide ongoing training and development to keep skills up-to-date.
    • Foster a positive work environment that encourages teamwork and efficiency.
    • Monitor staff performance and provide constructive feedback.
  • Financial Management:
    • Track daily revenue and expenses to maintain financial health.
    • Process customer payments promptly and securely.
    • Manage payroll and ensure staff are compensated accurately and on time.
    • Prepare financial reports to analyze business performance and identify areas for improvement.
  • Marketing and Customer Outreach:
    • Promote services through local advertising, social media, and community events.
    • Engage with customers through newsletters, promotions, and loyalty programs.
    • Collect and respond to customer feedback to improve service quality.
    • Maintain an updated website with service information, pricing, and customer testimonials.
  • Compliance and Safety:
    • Ensure compliance with all local, state, and federal regulations.
    • Maintain a clean and safe work environment for staff and customers.
    • Conduct regular safety drills and inspections to prevent accidents.
    • Keep all licenses and certifications up to date.

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

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Management Team

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

Questions you will want to answer include:

  • Who is on your management team?
  • What are their qualifications?
  • What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

GearHead Garage management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Sarah Martinez, CEO

Sarah Martinez brings a wealth of experience to GearHead Garage, having successfully run an automotive repair shop in the past. Her leadership skills and deep understanding of the automotive industry have been instrumental in driving business growth and operational efficiency. Sarah’s strategic vision and hands-on approach have positioned her as a key asset in steering GearHead Garage towards lasting success.

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

Financial Plan

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

Questions you will want to answer include:

  • What are your company’s projected revenues?
  • What are your company’s projected expenses?
  • What is your company’s projected growth rate?
  • How much funding do you need and for what purposes? 

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

To accomplish our growth goals, GearHead Garage needs $259,000 in funding. Key uses of this funding will be as follows:

Capital Investments
Location Buildout $100,000
Furniture $5,000
Equipment & Machines $50,000
Computers $2,000
Non Capital Investments
Working Capital $50,000
Initial Rent/Lease $5,000
Staff Salaries (First 3 Months) $30,000
Initial Marketing and Advertising $10,000
Supplies $5,000
Insurance $2,000

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

Appendix

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

  • Full financial statements
  • Resumes of key management team members
  • Letters of reference
  • Articles or press releases
  • Marketing materials
  • Product information
  • Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

 

Conclusion

In summary, writing an automotive repair shop business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.
 

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